# Mohsin Amjed

> Design and product executive working at the intersection of design, product, business, and AI

## About

Mohsin Amjed is a design and product executive based in Northern Virginia. Career spans Microsoft, Samsung Ads, SalesforceIQ, Salesforce Essentials, Sitetracker, and Axios HQ. Currently founder of Nibbble.io, operator of the Simple Cortex AI consulting practice, and hands-on brand and AI-systems builder for Kintsu Medspa.

In market for design and product leadership at product-led companies. Advising and fractional engagements welcome through Simple Cortex.

Focus areas: design executive, product strategy, zero-to-one, platform thinking, information architecture, AI-enabled experiences, cross-functional leadership, Jobs to Be Done, design systems, team building, organizational design.

## Case studies

- [Axios HQ](https://mamjed.com/case-studies/axios-hq): Rebuilt the product foundation in 90 days, then doubled AI usage across the platform.
- [Kintsu AI Consultation Tool](https://mamjed.com/case-studies/kintsu-ai-consultation-tool): Running the Simple Cortex engagement, I designed an ephemeral AI consultation flow that maps a selfie to real treatments and moves a patient toward booking, without storing a photo or pretending to diagnose.
- [Kintsu Medspa](https://mamjed.com/case-studies/kintsu-medspa): Running a Simple Cortex engagement, I built the brand for a physician-led medspa from a blank slate and turned it into an operating system for site, content, and AI-assisted contribution.
- [Kintsu Portal](https://mamjed.com/case-studies/kintsu-portal): Simple Cortex built the internal operating platform a new medspa owner needed before opening day: a daily cockpit for decisions, not another admin panel full of settings.
- [Microsoft](https://mamjed.com/case-studies/microsoft): Partner onboarding at Microsoft was a queue of one-off projects. Rebuilt it as a white-label system and cut onboarding time by over 60%.
- [Nibbble](https://mamjed.com/case-studies/nibbble): Founded a multi-tenant restaurant loyalty SaaS, set the product strategy, designed every surface, and led a small AI-assisted build with a developer collaborator to a production v1 validated by a four-restaurant customer council.
- [Salesforce Essentials](https://mamjed.com/case-studies/salesforce-essentials): SMB packaging for Salesforce: decided what to leave out, what to automate, and how much AI a five-person team could actually use on day one.
- [SalesforceIQ](https://mamjed.com/case-studies/salesforce-iq): Pre-Einstein AI CRM where the intelligence layer was ahead of the experience, leaving users to do too much work. Redesigned Contact Gallery around action, trust, and correction. +40% DAU, +34% duplicates merged.
- [Samsung Ads](https://mamjed.com/case-studies/samsung-ads): Co-founded a global ad business inside Samsung and helped it clear $20M in profit in year one.
- [Simple Cortex](https://mamjed.com/case-studies/simple-cortex): An AI consulting practice built around governed delivery: local-first model routing, production agents, and operating rules that make cost and quality visible by default.
- [Sitetracker](https://mamjed.com/case-studies/sitetracker): Built the design function from scratch, then made Jobs to Be Done the shared decision language across design, product, engineering, and QA.

## Writing

- [The 3 Startups You'll Find in Large Companies](https://mamjed.com/writing/three-startups-inside-large-companies)
- [How I Branded Muslim Youth](https://mamjed.com/writing/branded-muslim-youth)
- [Voice as a Lint Rule](https://mamjed.com/writing/voice-as-a-lint-rule)
- [Credibility Before Vision](https://mamjed.com/writing/credibility-before-vision)
- [Useful, Not Theatrical](https://mamjed.com/writing/useful-not-theatrical)
- [Kill Criteria Up Front](https://mamjed.com/writing/kill-criteria-up-front)
- [The Autopilot Only Turns Down](https://mamjed.com/writing/the-autopilot-only-turns-down)
- [Blind, or It Does Not Count](https://mamjed.com/writing/blind-or-it-does-not-count)
- [Agents Do Not Push Back](https://mamjed.com/writing/agents-do-not-push-back)

## Pages

- [/about](https://mamjed.com/about): About: leadership, ventures, voice
- [/leadership](https://mamjed.com/leadership): Leadership philosophy and operating practice
- [/ai-fluency](https://mamjed.com/ai-fluency): AI fluency, model selection, tooling
- [/resume](https://mamjed.com/resume): Career timeline
- [/writing](https://mamjed.com/writing): Essays and notes
- [/contact](https://mamjed.com/contact): Contact: email, Calendly, LinkedIn

## Contact

- Email: [mohsin@mamjed.com](mailto:mohsin@mamjed.com)
- Book a call: [Calendly 30-minute](https://calendly.com/mamjed/30min)
- LinkedIn: [/in/mamjed/](https://www.linkedin.com/in/mamjed/)
- Location: Northern Virginia, US Eastern time

## Optional

- [llms-full.txt](https://mamjed.com/llms-full.txt): full long-form content for every page and case study
- [sitemap.xml](https://mamjed.com/sitemap.xml): site map

Last updated: 2026-08-05