Sr. Director of Product Design · Northern Virginia
I build the systems that help products, teams, and businesses scale.
Teams call me in when the product has outgrown its shape, the team needs structure, or the next bet has more risk than answers.
Gravity Active // Click to morph
Positioning
Craft and scale, held in the same hands.
Two roles tell the recent story. At Axios HQ I was Sr. Director of Product and Design. I re-architected the product in three months and helped double AI usage across the platform. At Sitetracker I was Director of Product Design and Head of Design. I built the function from scratch: hiring, career ladders, critique culture, the operating model the team kept running after I left. Today I run three ventures in parallel as a hands-on player-coach, which is how I keep craft, design ops, and AI fluency in the same hands.
Impact Registry
Featured work
- 01
Axios HQ
Information architecture rebuilt within 90 days2x AI usage across the platformMultidisciplinary org across PM, Design, Research, Product Analysis - 02
Sitetracker
Skill-based hiring loop establishedCareer ladder and mentorship framework builtGlobal capability stood up in India - 03
Samsung Ads
$20M in profit in year oneFounding design lead inside a global enterpriseZero-to-one new-business operating model - 04
SalesforceIQ
+40% daily active users on Contact Gallery+34% duplicates mergedAI UX inside a CRM, before AI UX was a category
Active Ventures
Currently building.
Three ventures in production. This is where I keep my hands on the craft and pressure-test how I operate with AI. These run as proof-of-currency work, parallel to leadership engagements.
Nibbble.io
Founder and product lead
Multi-tenant restaurant loyalty SaaS, live in production with Square POS and Stripe payments. Roadmap set with a four-restaurant customer council, with hard safety rails on every release because the customers are real.
- Production v1 live at app.nibbble.io
- Square POS and Stripe payments
- Four-restaurant customer council
Kintsu Medspa
Hands-on designer, brand author, AI-systems builder
Brand set with the client in person, then turned into a working system for the site, content, and AI-assisted production. Grand opening end of May 2026.
- Brand system shipped: six docs in repo
- SEO/AEO audit baseline 52%
- 209 of 214 commits authored
Simple Cortex
Founder and operator
AI consulting practice in Northern Virginia. The operating model is governed in git: local-first model routing handles the volume, with a cloud fallback when judgment matters.
- Operating model governed in git
- Local-first routing, cloud fallback for judgment
- Three named agents in production
What people say
Recommendations from people I have led, partnered with, and shipped alongside.
01 / 06
“Mohsin is a rare blend of creative vision and executional precision.”
Open to
Let's talk.
In market for design and product leadership at product-led companies. Advising and fractional work runs through Simple Cortex.